Digital Marketing offered at AFScott
- By Design Team
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- 25 May, 2016
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One of our favorite things about working in the technology industry is discovering innovative companies that provide valuable services and then sharing them with our clients. Henry Warner and his team at New Wave Digital Designs won us over with a refreshingly direct approach to search engine optimization (SEO) marketing that is easy to understand and simple to implement, and we are pleased to welcome them under the umbrella of AFScott. Our new services include the following essential tools for controlling, understanding, and expanding your company’s digital imprint:
- SEO keyword research & analysis
- Business directory optimization reports
- Cross-competitor analysis & screening
- Industry targeted link-building development
- Content marketing targeting and creation
- Social media optimization (35 total profiles)
- Website audits and reports
As a growing company, we have experienced firsthand the importance of increasing our Google ranking. One of the first lessons we learned from New Wave began with their documentation of AFScott’s online listing (Scan your business listings), and we were amazed—not in a good way—at the disparity of information they found despite AFScott’s one-word company name and two main locations. We found 100 location errors and every one of these errors is penalized by Google, significantly impacting your company’s Google ranking.
These inconsistencies can create confusion for potential clients as well as damage a company’s Google ranking. One of the many services that New Wave offers is the syncing of your business’s top 50 online listings. They provided us with an analysis of our SEO keywordsand the SEO keywords of our top NJ managed-services industry competitors, which allowed us to improve upon and expand the keywords we were already using to give us an edge over our rivals in Google rankings.
These are just a few of the benefits that convinced us that adding SEO analysis and social media optimization, among others, to our managed services will increase our range of client resources and allow us to provide a comprehensive, more holistic technological experience.
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